poly: BenefitsAll

From: <Benefitsall@nettaxi.com>
Date: Sun Feb 04 2001 - 23:20:59 PST

Dear Friend

Sorry to impose, but we got your name from an Internet search of venture
capital contacts. I am sure you get these requests all the time...YES, we are
ANOTHER "Dot Com " company. We are called BenefitsAll. Can you help us, or
lead us in the right direction, to investors, or help us to get the word out ?

Our site is up, running and being "soft marketed". Our results are quite impressive.
We have hundreds of retailer partners and member/shoppers signed up. We also have
dozens of organizations who have signed up with us and all with WITH NO ADVERTISING.
At this point we have a small dedicated staff and a highly professional board of advisors from
various industries. Our staff and advisors have helped us achieve goals we would have never thought possible.
We completed our business plan a few months back and are only now today 2/5/01)
presenting it to investors. We wanted to make sure we had a workable concept before we asked others to risk their money. Our Business plan is available upon request. Below is a quick summary.
Call or email us for more information. Our phone # is 818 707 1723. Ask for Donn Delson at ext 4#

Company Overview
BA is an online fundraising site that will link nonprofit organizations and
their members with major online retailers, wherein they can shop and earn
rebates. BA will retain 35 percent of the rebate given by the retailer as the
nonprofits' shop online. BA's goal is to create a portal that will bring
shopping traffic from the site to the retailers. The demographic value of
this traffic will eventually create a secondary revenue stream from
Founders Donn Delson and Robert Breines strongly believe in this concept.
Rather than selling a product, carrying inventory, and shipping it, BA
intends to carry minimal overhead. Instead it will be the "Black Box"
intermediary that will provide a service, charge a small percentage fee for
each transaction, and is the conduit for these transactions. Once the
software is developed, the majority of expenses will be devoted to sales and
marketing. Delson and Breines feel so strongly that they have
 chosen to invest the initial seed capital to build, test and validate the
working model before asking others to invest.
Industry Analysis and Competition
The universe of online shopping rebate sites consists or about 12 companies,
of which the majority are focused on schools exclusively. One of these
incorporates schools and charities and a few target charities only. There is
one site that caters to religious organizations and none to the knowledge of
BA that targets civic/arts, service organizations and clubs. None offer the
winning combination of high rebates, depth of retailers, ability to change
and channel contributions. One of the challenges for BA will be to build awareness
of its uniqueness as the only site that serves the broad spectrum of organizations.
Competitive Edge
BA starts with a critical competitive edge: there is no competitor known to
us that can claim to afford the user the almost limitless choice of
beneficiaries for their online shopping rebates. Each time a consumer or
business agent shops through the BenefitsAll site they can choose which
organization they desire to benefit from the rebate earned.
Furthermore, BA offers significantly more merchant choices than any other
site, with more than 350 retailers versus 250 for the next closest
competitor. It promotes the availability of rebates up to 30 percent of
purchase price, compared to a high of 20 percent from the next closest
BA has experienced positive initial success. To realize its growth goals, BA
requires additional capital to fully implement its advertising and promotional efforts,
develop brand awareness, secure new organizations, and to build awareness
and regular use by their membership.
Thank you in advance for your consideration. Please contact us for the full
plan that we can email and or discuss with you personally
Received on Sun Feb 4 23:21:53 2001

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